Short Sale Tips from the Short Sale Queen

Ten Tips To Make Your Short Sales Easier

by Deb McMillan, the Short Sale Queen

1. Work only with motivated sellers.
   If the homeowner is not motivated, they could easily change their mind as it gets close to signing the paper work.  If their attorney tells them short sales are a bad idea, they could easily walk away from the deal too.
   Solution:  Get the Deed up front.  Put in escrow it with your favorite attorney.  Buy now chapter #12 on Private Lending that describes what documents to use and how to explain escrow to your homeowner.
   
2. Build rapport with everyone around you. 
   Not just for short sales, make it a way of life.  It will make life EASIER.  As for rapport in your short sale, you can’t do the deal without it.  Webster says:  Rapport “an emotional bond or friendly relationship between people based on mutual liking, trust, and a sense that they understand and share each other’s concerns…..”  Begin your journey to learn more about Rapport in Chapter 4 of Short Sale Success Secrets!
   
3. Keep your homeowner updated every couple weeks. 
   Even if there is no progress on the short sale, call your homeowner and let them know you HAVEN’T learned anything.  They will thank you for it.
   
4. Get your direct marketing out on a regular basis. 
   People often don’t respond to your direct mail until they have seen it at least 5 times.  Keep mailing to the same set of people.  .  Imagine your direct marketing being consistent, so resisting to the homeowner that they cannot stop themselves from calling you and finding out about your services! 
   
5. Mail a post card first to update your address list. 
   With a direct mail campaign, post cards are cheaper, so get the data base corrected as inexpensively as possible before you start mailing more expensive letters.  Allow yourself to think about slowly increasing your wealth and buying power to buy anything you want, any car you want.  You can only do this by getting motivated sellers to call you.  The very best way is Direct Marketing!
   
6. Include “Return Service Requested” on all letters and post cards. 
   They will not be forwarded to the addressee.  They will be returned to you with the forwarding address included.  Change the address in your data base and start sending your mail to the new address.
   
7. Use the homeowners insurance to pay for previous damage. 
   When a house has had damage severe enough to be covered by the homeowner’s insurance, and it was while the homeowner still lived in the home, use the homeowner’s policy to pay for the repair of the damage.
   
8. Vary the type mail you send to your mailing list. 
   Send a post card or two first.  They don’t have to be opened.  The message is already easy to see.  Then send a couple letters.  Change the 2nd letter somewhat but keep a logo or some theme from the post card on the outside of the envelope.
   
9. Keep your homeowner in the house as long as possible during the short sale. 
   Bank’s don’t like the house to be empty.  Some banks and programs won’t discount at all if they see the house is vacant.  And the banks DO send someone by to check.
   
10. Find Private Lenders to help you fund the purchase of the short sale. 
    This lets you close quickly – that’s why the banks sell to you cheap – to close quick and with cash!  Learn how to find private lenders and who they might be by reading the rest of Chapter 12 on Private Lending.  Soon the problem of how to fund the deal will disappear!

Many more Golden Tips, Procedures, and Success Systems await you inside the Short Sale Queen’s Short Sale Success Systems and Home Study Course.

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